Digital Skills That will Increasingly be a Must-Have for any Job Seeker

Today, we are living in a digital world and this has heavily impacted on nearly all available jobs around the world. Having robust digital skills is fast becoming essential for every job seeker.  If you are seeking a job and are not yet techno-savvy, you may want to start learning various digital skills now.

Every company department requires digital skills to enhance its operations. For instance, many companies are converting customer service support staff in call centres to live chat assistants who engage customers on various social media platforms. In the past, sales representatives relied on their intuition to make conventional sales predictions. Currently, they make more accurate predictions by utilizing big data.

In order to prepare the younger generation for future digital evolution, the education system around the world should adopt a digital curriculum to include various digital based lessons such as basic computer operations and coding.

Essential Tips for Jobseekers

Technological innovations are pushing the digital revolution at a rapid pace. Regardless of their profession, job seekers should upgrade their digital skills if they are to fit in the job market. Remember, a big percentage of employers are seeking for employees who are not only digitally compliant but those who are passionate about developing their digital skills to enhance business performance.

Digital advancements apply to every organization or business. As a job seeker, it is critical to demonstrate a certain level of digital proficiency, be constantly updated with the latest technological advancements in your industry, and be prepared to adapt to the innovations in the digital realm.

Digital skills are currently quite essential in a modern workplace and this is set to continue in the future as the digital era continues to develop in various parts of life. Contrary to popular belief, the digital revolution is not limited to IT professionals only, it stretches throughout all other jobs in the market including, filmmaking, entertainment, medicine, accounting, retail, and communication.

While digital skills play a major role in the development of conventional jobs, it is the development of more new jobs that many organizations are looking at. Many employers, however, are afraid that the digital revolution will cause a major gap between digital development and personnel who poses the right skills to get the job done. This should, however, not be the case. Jobseekers of different ages should embrace it as a chance to join and get a better job with improved terms than their conventional one.

Understanding Digital Skills?

Digital literacy is defined as the capability to identify, analyze, use, create, and share content via the internet and information technologies. Digital skills in this context are what makes you digitally literate. These can be the ability to create a social media platform, browse through a website, or even the ability to play an online game.

What Jobs will Require Digital Skills?

As mentioned above, almost every job will require an element of digital skills in the near future. Whether you are working in the coding industry, customer service, marketing, writing, entrepreneurship, or retail, you will need to regularly update your digital skills to meet technological advancements and the market demand.

Digital skills will transform the workplace into an easy, convenient, and free to navigate the environment. Employees will be able to complete some of their tasks either on the move or from home. Additionally, customers will expect fast service delivery due to improved technological applications.

Digital Skills Required for the Modern Workplace

Can you navigate your way to files on Google Drive? Are you capable of responding to company emails? What about modifying a website’s code? These are part of the digital skills that are popularly sought after in the current job setting. The modern workplace is versatile and job seekers can easily understand the essential digital skills they require for their job description.

Even then, the more digital skills one has, the better their chances of excelling in their field of specialization. Learning and mastering digital skills especially as a beginner can be challenging, but fun. You only need to be passionate and resilient knowing that the digital transformation is here to stay. Job seekers cannot afford to be digitally illiterate if they purpose to excel in the job market. Below are various skills you need to master.

Computer Skills

In the past, the first thing high school leavers in Kenya did was to attend a computer training school for an introduction to computer lessons. Today, however, these have been introduced in schools which mean that students already have basic computer lessons by the time they leave high school. Being computer literate in this digital era is not only critical, it is a must-have skill.

Employers are looking for not only individuals with basic computer literacy, but those who can carry out diverse tasks such as merge mails, format documents, modify macro scripts, and create spreadsheets complete with formulas. In order to increase your chances of getting hired, you need to be proficient in the following MS office skills.

·         Spreadsheets

Many organizations use Microsoft Excel spreadsheet programs in their operations. Many employers are looking for candidates who can organize spreadsheet data and create intricate macros. Microsoft Excel is broad and acquainting yourself with the same increases your chances of getting hired.

·         PowerPoint

In this digital era, many people will appreciate what they see more than what they hear or read. That is why having a solid understanding of Microsoft PowerPoint is critical. It helps you to create captivating presentation slides and materials for the organization.

·         Microsoft Access

Microsoft Access proficiency is important for data organization and management.

·         QuickBooks

Various small and mid-sized businesses use QuickBooks for invoicing, accounting, reporting, and payroll preparation. You will also need knowledge in bookkeeping, bank reconciliation, and data entry. This skill is essential for individuals looking to work in the accounting department.

·         Email

Email has become part of professional and personal daily operations. However, you need to be conversant with different email programs such as Microsoft Outlook not only to increase your chances of getting hired but to enhance productivity.

·         Internet and Social Media Skills


The digital revolution is fast catching up with many companies seeking to make an impression both on social media platforms and the internet. Jobseekers who are well equipped to use various tools to upgrade website performance are better placed to succeed on the job market. Some of the tools one needs to be conversant with are, HTML, content marketing structures, Java, and WordPress. Additionally, job seekers should be able to leverage on social media in order to optimize company performance.

·         Social Media Skills You Need

In order to be effective on social media, you need to have various skills. Remember, social media is a broad subject and there is a lot you can do on various platforms. Whether you are tasked with developing a social media strategy or executing it, you should be well versed with the following skills.

·         Writing

While technological advancements have seen the inclusion of video and photo options on social media, the popularly used form of posting on social media is writing. This means that you need to create meaningful, grammatically correct, interactive, and clear posts if you want to be effective.

What’s more, your posts must be capable of triggering discussions between your target audience. Additionally, it is important to be knowledgeable about the company’s voice and incorporating intelligence, humour, and consistency in order to gain exclusive followers.

·         Design

This is where you can combine your text with a visual element to make it more eye-catching. You need to understand how to choose the perfect background theme, text size, font, size, alignment, and symbols or emojis when necessary. Creating an impressive design gives your text posts a captivating visual appeal and makes them more effective.

·         Customer Service

How do you interact with your target audience? While social media gives you an opportunity to relay your message, it also enables you to listen to your audience. You can do this through reading their feedback and engaging them in a dialogue. This way, you understand their concerns and find effective ways of addressing the same. To appropriately execute customer service on social media, you need to create genuine interest in what they have to say. Again, you need to be open-minded as only then can you be able to engage productively.

·         Public Speaking

Virtual public speaking may sound weird but it is possible thanks to live video options on various social media platforms. This is an ideal method of engaging with your target audience. In order to create an impression through a live video, it is important to be composed, well presented, and comfortable in your audience’s eye.

·         Analytics

Social media gives you statistics to indicate the performance of your tweets and posts. This ranges from private information that only you are capable of seeing to public information such as the number of shares, likes, and views. You can research extensively in order to identify the topics with a high likelihood of triggering discussions to the peak times when it is best to relay your message. Remember, in order to decipher why or not a specific post or tweet goes viral while another one does not, it is important to master behavioural psychology.


No doubt digital innovations have made work much easier. In addition, many companies have reported increased productivity, effectiveness, and an increased number of customers after adopting digital applications.

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